National Account Manager - Spirits

About the role

A commercially driven drinks business operating at scale across the UK off-trade is looking for a National Account Manager to help scale its spirits offering. The business works closely with multiple producer partners, supporting customers with ranging, forecasting and supply so that drinks ranges reach retail consistently. The role is home-based with UK-wide travel, and the advertised salary is 55k to 60k per year.

Key responsibilities

• Manage and grow relationships across Grocery, Convenience, Discounters and route to market.
• Build strong partnerships with Spirits and RTD buyers, driving distribution, promotions and sustainable sales growth.
• Work with existing producer partners to shape brand plans, identify opportunities and strengthen their off-trade presence.
• Identify and onboard emerging drinks producers that complement the existing portfolio.
• Use market insight, category data and consumer trends to support new product development and create compelling customer propositions.
• Collaborate with supply chain, finance and technical teams to deliver successful launches, accurate forecasting and strong commercial performance.

Required profile

• Proven off-trade sales or account management experience within spirits; RTD or wine exposure would also be valuable.
• Established experience working with UK grocery multiples, with credible buyer or category relationships.
• Commercially confident in customer negotiations, promotional planning, distribution growth and new product launches.
• Comfortable balancing established partnerships with new commercial opportunities.
• Proactive, resilient and highly organised, able to work autonomously in a home-based role.
• Likely to be working within a larger drinks organisation seeking more ownership, or already thriving in an SME or challenger-brand environment.