Paid Social Manager (B2B)

About the role

Dentsu is hiring a Paid Social Manager for its London B2B team. The role leads the planning, execution and optimisation of B2B paid social campaigns across several platforms, helping clients reach professional audiences and drive measurable commercial results. It is a permanent, full-time position with hybrid working.

Key responsibilities

• Develop B2B paid social strategies aligned to client goals, target industries, buying committees and the full customer journey.
• Partner with clients to define KPIs such as marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).
• Lead end-to-end activation of campaigns on LinkedIn, Meta, Reddit, X and emerging B2B environments.
• Manage always-on activity alongside campaign bursts, balancing awareness, consideration and conversion tactics for long sales cycles.
• Ensure campaigns launch on time, meet quality standards and stay within budget.
• Serve as the day-to-day B2B paid social expert, giving recommendations, performance updates and strategic guidance.
• Build relationships with Client Services, Strategy, Data and other Paid Media teams.
• Translate performance data into simple client narratives and own optimisation frameworks (e.g. lead quality, cost-per-lead).
• Produce reporting linking paid social performance to business impact, using CRM or marketing automation data where applicable.
• Identify growth opportunities: new platform tests, creative enhancements, audience refinements and measurement improvements.

Required profile

• Strong experience planning and managing B2B paid social campaigns, preferably in an agency or client-facing setting.
• Deep understanding of LinkedIn Campaign Manager.
• Solid grasp of B2B marketing principles, including funnel design, lead qualification, nurture flows and CRM integration.
• Exceptional analytical skills and confident communication and presentation.
• Proven track record of delivering B2B performance for clients (CPL, MQL, SQL, pipeline contribution).

What we offer

• A permanent, full-time position with a competitive salary.
• A benefits package that can be tailored to your needs.
• Flexible working arrangements, with the team based in the London office.