Paid Social Manager

About the role

The Paid Social Manager will plan, execute and optimise paid social campaigns to drive growth for a leading iGaming entertainment brand across international markets. Reporting to the Paid Social Lead, you will work with senior stakeholders, marketing and tech teams.

Key responsibilities

• Plan, execute and optimise full‑funnel paid social campaigns on Meta, Snapchat and TikTok for 3‑4 high‑budget markets.
• Collaborate with global stakeholders and country managers to deliver annual marketing forecasts.
• Maintain daily performance reporting and produce monthly and quarterly insight presentations.
• Analyse campaign data, translate findings into actionable recommendations and drive results.
• Work with brand teams on upper‑funnel initiatives and with data teams to ensure optimal tracking.
• Adapt campaigns to cultural nuances of international markets and ensure regulatory compliance.
• Identify opportunities for automation and lead internal/external meetings presenting insights.

Required profile

• Proven experience managing paid social campaigns on platforms such as Facebook, Instagram and TikTok.
• Experience in iGaming, entertainment or e‑commerce sectors is a plus.
• Strong analytical mindset with ability to interpret data and develop strategies.
• Track record of managing significant budgets across multiple markets.
• Understanding of regulatory standards and responsible gaming requirements.
• Experience using Tableau or similar data visualisation tools.

Required skills

• Meta (Facebook/Instagram) advertising
• Snapchat advertising
• TikTok advertising
• Tableau (or comparable visualisation tool)