Product Marketing Manager – B2B SaaS (Remote)

About the role

We are partnering with a fast‑growing B2B SaaS company that helps organisations manage information security, data privacy, AI governance and operational compliance. As the business expands internationally, the Product Marketing Manager will own product positioning, messaging and launch activities, turning complex capabilities into clear customer value.

Key responsibilities

• Develop clear, differentiated product positioning and messaging.
• Translate technical features into compelling customer outcomes.
• Define and refine ideal customer profiles, market segments and vertical propositions.
• Use market, customer and competitor insights to shape go‑to‑market strategy.
• Identify product releases that require formal launches and design the launch approach.
• Plan and coordinate product launches across product, marketing, sales and customer success teams.
• Create messaging frameworks, launch content and sales‑enablement materials.
• Provide sales teams with concise, commercially useful product value statements.
• Measure launch impact through adoption data, customer feedback and market response.
• Leverage AI tools to improve research, analysis, content creation and overall product‑marketing workflows.

Required profile

• Proven experience in product marketing within a B2B SaaS environment, owning positioning, messaging, go‑to‑market and product launches.
• Ability to explain complex products in clear, engaging, commercially relevant language.
• Experience developing value propositions and differentiated market positioning.
• Strong cross‑functional collaboration skills across product, sales and marketing.
• Data‑informed decision‑making and results measurement.
• Experience creating practical sales‑enablement materials.
• Confidence to take ownership and thrive in a scaling business.
• Balance of strategic thinking and hands‑on delivery.
• Practical experience using AI tools in daily work.
• Background in cybersecurity, compliance, GRC, risk, governance or RegTech is a plus.

Required skills

What we offer

• Competitive salary range £60,000‑£65,000 per year.
• Fully remote work arrangement.
• Opportunity to shape the market narrative of a rapidly expanding platform.