Regional Marketing Manager, EMEA

About the role

Sensor Tower, a digital intelligence platform providing insight into market trends, advertising, competitor strategies and consumer audiences across mobile, web and gaming, is looking for a Regional Marketing Manager for EMEA. Based in London on a hybrid basis (2-3 days per week in the office), the role drives regional marketing strategy, builds awareness and generates demand alongside regional Sales and the global Marketing organization. It is a director-level position starting as a hands-on individual contributor, with room to build and lead an EMEA marketing team.

Key responsibilities

• Drive the EMEA product marketing strategy and plan, aligning regional priorities with sales goals, global go-to-market strategies and regional opportunities
• Work with Product and Engineering to turn technical capabilities into customer value propositions and use cases
• Partner with global Marketing and Product on launches and beta programs, bringing EMEA buyer needs into planning and leading regional messaging and activation
• Plan and run integrated campaigns across content, email, digital channels, account-based marketing and events to generate qualified pipeline
• Equip regional Sales teams with localized pitch decks, battlecards, product presentations and case studies
• Gather customer feedback, competitive intelligence and market insights across EMEA and share them with global teams
• Build scalable marketing processes, identify future hiring needs and grow the regional marketing team

Required profile

• Significant B2B marketing experience with a track record of regional strategy at senior or director level
• Experience adapting global strategies for EMEA, with an understanding of regional buying behaviour
• Ability to build product knowledge quickly and collaborate with Product and Engineering
• Strong cross-functional collaboration and influence, including with regional Sales and global teams across time zones
• Hands-on experience across demand generation, field marketing, content and account-based programs, with evidence of pipeline impact
• Preferred: SaaS, MarTech, AdTech or digital market intelligence background; experience hiring or managing a marketing team; familiarity with Salesforce, Looker or buyer intent platforms; additional languages relevant to EMEA

Required skills

• Exceptional English writing and editing, able to explain complex products and data clearly
• CRM, marketing automation and analytics tools
• Strategic judgment, prioritization and direct execution