Regional Sales Manager - Drinks Sector, Scotland

About the role

An established hospitality and drinks business is recruiting a Regional Sales Manager through Advocate Group to lead one of its most strategically important regions across Scotland. Following a planned leadership transition, the post offers autonomy and the chance to take a high-performing territory to the next level. It is a senior leadership position combining commercial accountability, strategic thinking and people leadership, with responsibility for a team of 11 and regional P&L ownership.

Key responsibilities

• Lead, coach and develop a team of 11 sales professionals, including Sales Development Managers and a New Business Manager
• Create and embed a high-performance culture focused on commercial excellence, accountability, collaboration and continuous improvement
• Provide structured coaching, 1-2-1 development and regular field-based support
• Own the regional P&L and deliver against budget and profit targets
• Develop and execute a regional commercial plan, drive volume growth, profitability, customer retention and new business
• Develop a regional call strategy and ensure account retention and new business targets are met
• Grow own-brand volume and support the New Business Manager in securing high-value new business
• Build partnerships with cross-functional teams and lead the execution of regional brand strategies

Required profile

• Proven senior sales leadership experience in FMCG, drinks, hospitality or a similar commercial environment
• Experience managing and developing sales teams, with a track record of sales growth, profitability, customer retention and new business
• Commercial and financial acumen, with experience managing budgets and/or regional P&L
• Strong coaching, negotiation, influencing and stakeholder management skills
• Relevant qualification or equivalent commercial experience
• Full UK driving licence and willingness to travel extensively across Scotland

Required skills

• Good proficiency in Microsoft Word, Excel and PowerPoint
• Strategic thinking and analytical and planning skills

What we offer

• Market-related salary plus performance-related bonus or commission
• Car allowance
• Ownership of regional P&L and commercial strategy, with a high degree of autonomy
• Work with an established portfolio of recognised brands and career development opportunities