Senior Equipment Sales Manager - Food & Beverage

About the role

An international organisation supplying equipment solutions and related services to the food and beverage manufacturing, processing and packaging sectors is hiring a Senior Equipment Sales Manager. The position is based in the UK and fully remote, with a full-time home-based pattern. The salary is £90,000 to £100,000 per year plus commission and benefits, and about 40% of time is spent travelling domestically and internationally.

Key responsibilities

• Drive equipment sales, business development and profitability in the food and beverage sector, managing the full sales cycle and building long-term customer relationships across UK and international markets.
• Develop and implement sales strategies to increase revenue, market share and profitability.
• Identify and negotiate commercial opportunities in food and beverage processing, manufacturing and packaging equipment, and build relationships with manufacturers, buyers, dealers and industry partners.
• Develop sales opportunities across processing, mixing, filling, bottling, canning, packaging and material handling equipment, and evaluate equipment specifications, condition and market value.
• Build relationships with plant managers, operations directors, engineering teams, procurement professionals and senior decision-makers, and work with account management and operational teams.
• Develop international sales channels, negotiate pricing and commercial agreements, and monitor market trends, customer demand and competitor activity.
• Travel domestically and internationally for customer meetings, site visits and industry events.

Required profile

• Senior experience in equipment sales, technical sales or business development, ideally in food and beverage manufacturing, processing or packaging.
• Proven track record in B2B sales, new business development, commercial negotiations and revenue growth.
• Established network of manufacturers, equipment buyers, dealers or industry contacts.
• Experience with industrial equipment manufacturers, OEMs, specialist suppliers or distributors.
• Ability to interpret technical specifications, equipment documentation and engineering drawings.
• Experience managing sales targets, revenue and commercial performance; international sales experience is an advantage.
• Self-motivated, able to work independently in a home-based role and willing to travel about 40%.