Sportsbook Content & Promotions Manager (UK & Canada)

About the role

247Bet is looking for a sports-passionate, commercially minded person to join its Sportsbook team and help maximise the biggest sporting moments across the UK and Canadian markets. You will create and manage sportsbook promotions and content, track performance, work with CRM, Marketing and other teams, and improve the customer experience.

Key responsibilities

• Manage sportsbook promotions, campaigns, price changes and event placement for the UK and Canada
• Create and manage sportsbook content, reacting to team news and other external factors
• Configure promo mechanics such as acca insurance, price boosts and enhanced odds within the Altenar platform
• Work with Performance Marketing, the Sports CRM Manager, Compliance and Tech to deliver features and improvements
• Advocate for the customer and continuously improve the end-to-end UK betting experience
• Analyse customer behaviour, market trends and competitor offerings to find country-specific differentiation opportunities
• Track country-specific betting market trends, major fixtures and sporting-calendar moments

Required profile

• Proven experience in sportsbook content or sports trading in regulated markets
• Strong understanding of UK betting markets, odds formats and customer expectations
• Some understanding of Canadian and/or North American odds, formats and customer expectations
• Familiarity with UKGC regulatory requirements, including CAP/ASA advertising rules, is essential
• Experience working with cross-functional teams in an agile environment
• Excellent analytical, communication and stakeholder management skills
• Fluent in written and spoken English; preferred: experience with the Altenar, White Hat Gaming and Smartico platforms, and knowledge of CRM tools, personalisation and retention strategies