Digital Analyst – Retail Media & CRM (Hybrid, Contract)

About the role

We are seeking a Senior Digital Analyst to join our Analytics & Data Science team, supporting a high‑impact Retail Media function. The role focuses on leveraging first‑party customer data to shape audience strategy, optimise campaign performance and deliver measurable commercial outcomes.

Key responsibilities

• Build, refine and activate customer audiences and segments for Retail Media campaigns.
• Deliver detailed analysis on campaign performance, including ROI, incrementality and uplift.
• Produce post‑campaign evaluations (PIRs) with clear optimisation recommendations.
• Support the development of audience strategy and measurement frameworks.
• Translate data into actionable insights to influence campaign and commercial decisions.
• Work cross‑functionally to demonstrate the value of first‑party data and Retail Media propositions.

Required profile

• Strong Retail Media experience, including audience targeting, activation and performance measurement.
• Advanced SQL skills and experience with Python or R.
• Proven background in CRM/marketing analytics and campaign optimisation.
• Solid understanding of statistical analysis such as A/B testing and hypothesis testing.
• Experience with cloud analytics platforms (Databricks, Snowflake or BigQuery).
• Ability to thrive in a fast‑paced, matrix environment and communicate data‑driven stories clearly.

Required skills

• SQL
• Python
• R
• Databricks
• Snowflake
• BigQuery