Senior Field Marketing Manager – London

About the role

Developers don’t want more marketing. They want relevance, technical depth, and experiences worth showing up for. As Senior Field Marketing Manager, you will help bring Coder’s regional marketing programs to life, executing field and ABM programs that build awareness, support sales, and create pipeline across the European market.

Key responsibilities

• Execute regional field marketing plans aligned to global strategy and EMEA priorities.
• Run virtual and in‑person events that people actually remember, from platform engineering roundtables to developer meetups to enterprise field programs.
• Support lead generation and pipeline goals through strategic programs, clear handoffs, and timely follow‑through.
• Partner with global marketing teams to localize campaign content and messaging for EMEA audiences.
• Help execute co‑branded campaigns and joint event opportunities with strategic alliances, resellers, and channel partners.
• Partner closely with sales on ABM plays for high‑priority accounts, turning target account lists into real conversations and pipeline.
• Coordinate account‑specific assets, communications, and campaign touchpoints that support sales outreach and pipeline creation.
• Support pre‑event ABM motions, including target account coordination, personalized outreach support, and follow‑up planning.
• Keep projects organized, timelines moving, and chaos to a minimum across regional campaigns and events.

Required profile

• 4–7 years of field marketing experience, preferably in B2B technology or developer‑focused companies.
• Hands‑on experience executing regional field marketing programs, including events, partner campaigns, and sales‑aligned marketing motions.
• Experience supporting or executing account‑based marketing programs, including target account planning, personalized campaign touchpoints, and sales coordination.
• Strong project management skills with ability to manage timelines, vendors, details, and cross‑functional inputs.
• Experience partnering closely with sales teams to support pipeline goals and regional priorities.
• Clear written and verbal communication skills, with ability to keep stakeholders informed and aligned.
• Comfort managing multiple programs at once while staying organized, responsive, and detail‑oriented.
• Familiarity with project management tools such as Asana or similar systems.

Required skills

• Asana (project management tool)
• Salesforce (CRM)
• HubSpot (marketing automation)
• 6sense (ABM platform)
• HockeyStack (analytics platform)