Social Media Lead (Organic) – Hybrid, South London

About the role

We are seeking a Social Media Lead (Organic) to own the organic social strategy for a design‑led retail brand. Working hybrid (three days in the South London office) within the Brand & Content team, you will focus on strategy, performance and growth rather than day‑to‑day content creation.

Key responsibilities

• Develop and execute an organic social strategy aligned with brand and commercial goals.
• Set and achieve KPIs such as awareness, reach, engagement and audience growth.
• Lead and mentor a small team of two social specialists.
• Use analytics tools and data insights to monitor performance and continuously optimise.
• Identify high‑performing content formats and refine channel strategies.
• Translate performance data into clear, actionable recommendations.
• Monitor platform trends, algorithm updates and competitor activity.
• Manage organic social budgets and ensure output matches a premium brand aesthetic.
• Drive growth opportunities, including expanding Pinterest and building TikTok presence.

Required profile

• Proven experience in a social media role with ownership of strategy and performance.
• Track record of growing organic channels (reach, engagement, community).
• Deep understanding of platform algorithms, trends and performance drivers.
• Strong analytical ability to turn data into insights and actions.
• Experience managing or mentoring a small team.
• Eye for visual storytelling and brand‑led social content.
• Background in retail, fashion or lifestyle is a plus, but passion for social media is essential.

Required skills

• Instagram
• Pinterest
• Facebook
• TikTok
• Social media analytics

What we offer

• Ownership of the organic social strategy for a growing brand.
• Creative, collaborative environment with strong internal support.
• Focus on strategy, insights and performance rather than content production.
• Opportunity to build and scale new channels such as Pinterest and TikTok.
• High level of ownership and visibility within the business.