Digital Marketing Manager – B2B Financial Services

About the role

MillTech is seeking an execution‑focused, highly analytical Digital Marketing Manager to own and scale online brand awareness and customer acquisition for its B2B financial services offering. Reporting to the Chief Marketing Officer, you will bridge high‑level brand strategy, demand generation and technical execution across paid and organic channels.

Key responsibilities

• Build, launch, monitor and optimise paid campaigns on LinkedIn Campaign Manager and Google Ads (PPC & Display), including ABM list building and account matching.
• Partner with an external digital agency for strategic audits and creative brainstorming while managing day‑to‑day campaign operations.
• Own the organic LinkedIn channel, develop a monthly content calendar and write engaging copy to grow followers and engagement.
• Collaborate with the SEO Manager to optimise the website, run A/B tests, and improve conversion rates.
• Maintain and enhance the marketing analytics architecture, consolidate data into dashboards, and provide actionable insights on CAC, pipeline velocity and ROI.

Required profile

• Execution‑focused with strong analytical and copy‑writing abilities.
• Hands‑on experience using generative AI and machine‑learning tools to accelerate research and workflow.
• Ability to work independently on technical tracking, HubSpot integrations and data troubleshooting.

Required skills

• LinkedIn Campaign Manager
• Google Ads (PPC & Display)
• Account‑Based Marketing (ABM) techniques
• HubSpot API integration
• SEO and CRO best practices, including A/B testing
• Data analytics and dashboard creation
• Technical tracking setup and troubleshooting
• Generative AI and machine‑learning tools for marketing

What we offer

• Competitive salary with annual reviews
• 25 days paid annual leave plus seniority bonus days
• Flexible hybrid working arrangements
• Medical, dental and vision insurance
• EV and Cycle‑to‑Work schemes
• Professional development and training opportunities