Footwear Brand Manager

About the role

This position is for an experienced Footwear Brand Manager who will lead the G Star label across the European market. You will act as the primary liaison between the brand and the company, driving wholesale growth and ensuring alignment across sales, product, marketing and operations.

Key responsibilities

• Serve as the main point of contact with G Star, managing seasonal briefings, range reviews and strategy meetings.
• Lead wholesale sales and account management for approved European territories.
• Build and nurture relationships with key accounts, distributors and agents.
• Develop and deliver sales plans, forecasts and KPI‑aligned targets.
• Manage sell‑in, range selection, pricing structures and minimum order quantities.
• Negotiate account terms and support end‑of‑season discussions.
• Oversee the critical path for orders, launches and deliveries to meet deadlines.
• Coordinate seasonal marketing plans with accounts and distributors.
• Collaborate on product development, including styling, colourways, pricing strategy and special projects.
• Analyse sales and account performance, providing regular reporting and actionable recommendations.

Required profile

• Strong experience in footwear sales, product or brand management within fashion, sportswear or lifestyle sectors.
• Proven track record managing European brands or key accounts in the footwear market.
• Deep understanding of the lifestyle footwear and fashion market with relevant key‑account relationships.
• Demonstrated ability to build brands and execute sales and brand strategy successfully.
• Commercially and analytically minded with the capability to translate KPIs and data into clear actions.
• Experience across marketing, brand strategy, leadership and project management.
• Highly organised, collaborative and confident in a fast‑paced environment.

Required skills