Growth Performance Marketing Manager (Beauty, Ecommerce)

About the role

Pixi Beauty is expanding its Global eCommerce team and is looking for a Growth Performance Marketing Manager to drive data‑driven acquisition and retention across its US and international sites. You will own the end‑to‑end performance marketing mix, from paid search and social to email, SMS and affiliate programmes.

Key responsibilities

• Develop and execute a data‑driven ecommerce marketing strategy, using consumer insights to segment audiences and deliver targeted messaging at scale.
• Manage the digital marketing budget, aligning spend with growth drivers and monthly sales targets.
• Oversee paid‑media agency relationships, including budget allocation, campaign build‑out, optimisation and reporting.
• Plan and run paid search, paid social and display campaigns on Google Ads, Facebook, Instagram, TikTok, Pinterest and YouTube.
• Execute day‑to‑day lifecycle marketing for email, SMS and paid channels, creating audience segments, content, and automated workflows.
• Analyse SEM data for keyword trends, procure new affiliate partners and manage top‑performing affiliates.
• Monitor, optimise and report on campaign performance daily and weekly, conducting competitive research.
• Coordinate design work orders with the Design and eCommerce teams to ensure timely asset delivery.

Required profile

• Proven experience leading ecommerce performance marketing initiatives for beauty or consumer brands.
• Strong analytical mindset with the ability to translate data into actionable growth plans.
• Experience managing sizable media budgets and agency relationships.
• Demonstrated success in driving user acquisition and revenue through paid search, paid social and affiliate channels.
• Ability to work cross‑functionally with design, product and eCommerce teams.

Required skills

• Google Ads (SEM)
• Facebook, Instagram, TikTok, Pinterest, YouTube advertising
• Email and SMS marketing platforms
• Affiliate marketing management
• Paid social and display advertising
• Audience segmentation and data analysis
• A/B testing and campaign optimisation
• Marketing automation and triggered email workflows