Marketing Lead – UK Launch

About the role

The Marketing Lead will join the UK launch team of a fast‑growing logistics and delivery platform. As one of the first senior hires on the ground, you will build the marketing function from scratch and define the go‑to‑market strategy for both business customers and driver partners.

Key responsibilities

• Develop and execute the pre‑launch marketing strategy for B2B customer acquisition and driver recruitment.
• Manage paid channel performance across Meta, Google Ads and programmatic platforms, focusing on cost‑per‑lead (CPL) and customer acquisition cost (CAC).
• Plan budgets and allocate spend efficiently with limited resources.
• Translate global marketing frameworks into a UK‑specific approach, considering competitive landscape and local buyer behaviour.
• Recruit, onboard and lead a small marketing team of three.

Required profile

• Proven experience marketing a two‑sided marketplace or gig‑economy platform.
• Strong performance‑marketing background with B2B and consumer acquisition.
• Deep knowledge of the UK market, especially SMEs in e‑commerce, retail and F&B.
• Demonstrated ability to manage budgets and make prioritisation decisions with limited resources.
• Experience in pre‑launch or 0‑to‑1 environments, comfortable making strategic decisions with incomplete information.

Required skills

• Meta (Facebook) Ads platform
• Google Ads platform
• Programmatic advertising platforms

What we offer

• Autonomy to shape the brand’s entry into a competitive urban market.
• Opportunity to work with a global team that has successfully launched in multiple regions.