Marketing Manager – Events & B2B Lead Generation

About the role

We are looking for an experienced Marketing Manager to lead the marketing strategy for our high‑growth B2B events portfolio. You will own the end‑to‑end planning, execution and optimisation of attendee‑focused campaigns, working closely with senior leadership and sales teams.

Key responsibilities

• Design and implement targeted attendee marketing strategies to increase both premium and free registrations.
• Build and maintain relationships with exhibitor clients to create extended outreach campaigns.
• Develop marketing partnerships with industry associations and publications to boost visitor attendance.
• Execute a full suite of online tactics, including social media, SEO, and PPC.
• Craft promotional copy and collateral for internal and client use.
• Meet revenue, registration and lead‑generation targets while managing the event marketing budget.

Required profile

• 2+ years of event marketing experience, preferably in exhibitions.
• Commercial mindset with a proven track record of driving leads and footfall.
• Strong written and oral communication skills.
• Creative problem‑solver, detail‑oriented and analytically inclined.
• Ability to work independently under tight deadlines.
• Self‑driven, results‑oriented with a positive outlook.

Required skills

• SEO
• SEM
• Social media marketing
• PPC advertising

What we offer

• Competitive salary £40,000‑£45,000 plus bonus.
• Hybrid working model.
• Opportunity to shape marketing for a fast‑growing events business.