Paid Media / Performance Marketing Manager (Apps)

About the role

Aperture, a performance marketing and product consultancy founded in 2022, is hiring a Growth Manager (Apps) to own performance-driven user acquisition for mobile products inside a growth squad. It is a media buying and measurement-heavy role focused on planning, executing and scaling multi-channel app campaigns, building and optimising web-to-app flows, and driving efficient growth across iOS and Android. The role is not creative-led and can evolve into a Growth Lead (Apps).

Key responsibilities

• Own media buying across Apple Search Ads, Google App Campaigns, Meta, TikTok and programmatic, allocating budgets by payback, signal quality and incremental performance
• Design and manage web-to-app and app-direct flows, and build weekly testing roadmaps
• Set up and maintain attribution across SKAN, MMPs (AppsFlyer, Adjust, Singular) and first-party event frameworks, and reconcile platform, MMP and backend data
• Refine signal strategies including AEM configuration, advanced data and server-side events (CAPI)
• Map the user journey and model payback by cohort, adjusting budget recommendations based on CAC vs LTV, cash flow and geographic profitability
• Optimise App Store and Play Store listings and feed paid learnings into ASO
• Plan and optimise web funnels and subscriptions with tools such as RevenueCat, FunnelFox or Web2Wave
• Translate performance data into creative inputs and hypotheses for Creative Strategists, and lead performance reviews for clients

Required profile

• 3+ years in mobile performance marketing or app growth
• Demonstrable experience scaling subscription apps or trial-based products
• Comfort with attribution ambiguity and strong commercial judgement focused on payback
• Structured, analytical thinker and clear communicator in client settings

Required skills

• Meta App campaigns, Google App Campaigns, Apple Search Ads, TikTok Ads
• MMPs such as AppsFlyer, Adjust or Singular
• SKAN, AEM, CAPI and server-side tracking

What we offer

• Remote-first work from anywhere, with regular team sessions in London