Retail and Brand Commercial Manager

About the role

This 12‑month contract position sits at the intersection of retail, licensing and marketing for a globally recognised entertainment and consumer‑brands business. You will drive commercial performance across key UK and Ireland retail partners, using insight and data to maximise brand visibility, engagement and sales.

Key responsibilities

• Lead the planning and delivery of short‑ and long‑term retail marketing strategies for major UK & Ireland partners.
• Develop and execute omnichannel retail campaigns and activations that boost brand awareness, sell‑in and sales performance.
• Collaborate with Retail, Category and Franchise teams to create bespoke marketing plans for each account.
• Monitor sales, campaign performance and consumer data, providing analysis and recommendations to meet commercial KPIs.
• Prepare pitch materials, business reviews and sales tools, integrating commercial insights into marketing plans.
• Identify consumer, retail and social trends to inform strategy.
• Build strong relationships with commercial leads, retail partners and internal creative teams to ensure brand consistency.
• Support innovative campaigns that strengthen fan engagement and attract new consumers.

Required profile

• 3‑5 years of experience in retail, fashion, licensing or consumer‑brand environments.
• Strong commercial and analytical mindset with a proven ability to monitor sales and KPIs.
• Demonstrated experience developing and executing retail marketing activations.
• Understanding of how marketing activity drives commercial performance.

Required skills

What we offer

• Hybrid working model based in London.
• Day rate of £185‑£186.
• Immediate start on a 12‑month contract.