Senior Propositions Manager - Corporate Banking

About the role

Barclays is looking for a Senior Propositions Manager to join its UK Corporate Banking marketing team. The role defines and evolves compelling client propositions that drive growth and deepen client relationships, acting as the strategic champion for assigned segments and sectors. It sits at the heart of a network of teams spanning Coverage, Product, Digital, Specialist Sales, Content, Marketing, Commercial and Service, and owns the end-to-end proposition journey.

Key responsibilities

• Develop proposition positioning for prospects and existing customers, driving awareness and conversion across marketing channels through compelling campaigns.
• Review research on target audiences, market trends, competitors and industry innovation to identify the proposition's market positioning.
• Identify the key benefits and features that differentiate Barclays' proposition from competitors.
• Work with marketing, product and sales colleagues so the proposition is communicated effectively across channels.
• Collaborate with product development teams to incorporate feedback on product features.
• Monitor and improve proposition effectiveness through data-driven insights to meet KPIs.
• Analyse market insights and recommend to stakeholders on product development, portfolio management and pricing where appropriate.

Required profile

• Significant experience in proposition management, product management, strategy and client solutions.
• Deep understanding of Corporate Banking, Global Transaction Banking and commercial client needs.
• Proven ability to turn complex banking capabilities into clear client value propositions.
• Solid commercial acumen, experience leading cross-functional initiatives and excellent stakeholder management and influencing skills.
• Excellent written, presentation and communication skills, and analytical, problem-solving capability.

Desirable skills

• Knowledge of sector-based banking strategies and client segmentation models.
• Experience with proposition performance metrics and sales enablement platforms.
• Experience developing thought leadership, client content and go-to-market programmes.
• Understanding of digital channels and client journey design.