Cold Caller / Sales Development Representative (Remote)

About the role

C17 Lab is seeking a full‑time remote Cold Caller/SDR to prospect, generate leads, and schedule qualified appointments that drive client growth. You will be the first point of contact for prospective B2B customers and help build a predictable sales pipeline.

Key responsibilities

• Initiate outbound cold calls to identify potential customers.
• Generate and qualify leads, conducting discovery conversations as needed.
• Schedule qualified appointments for the sales team.
• Maintain accurate interaction records in the CRM.
• Collaborate with the sales team to meet pipeline and revenue targets.

Required profile

• Strong cold‑calling, prospecting, and lead‑generation abilities.
• Capability to qualify leads and run basic discovery calls.
• Experience with CRM platforms and pipeline management.
• Excellent verbal and written communication skills.
• Organized, time‑focused and able to handle high‑volume activity.
• Motivated, self‑driven, goal‑oriented and able to work independently.
• Previous sales or customer‑facing experience is a plus.
• Familiarity with B2B sales processes and revenue‑growth strategies is advantageous.

Required skills

• CRM platforms