Demand Generation Manager – EdTech

About the role

Zero Gravity is a tech platform connecting students from low-income backgrounds to university and career opportunities, and has recently launched an AI-powered tutor. Its growth and sales team is building demand from scratch, and the company is looking for a Demand Generation Manager to turn manual outreach into a repeatable demand engine aimed at schools that have never heard of the platform. The role is based in central London (Old Street) with 3+ days a week in the office.

Key responsibilities

• Talk in depth with existing schools and school leaders, and let their feedback shape strategy and channels
• Own the demand engine end to end: strategy, channels, campaigns, pipeline and conversion
• Build awareness and demand among schools that have never heard of Zero Gravity, and convert those that have
• Run events such as the flagship UK education conferences, plus webinars and roundtables, from logistics to follow-up
• Build outbound and account-based campaigns, including email sequences, LinkedIn and direct mail, moving a school leader from first contact to paying customer
• Show up where buyers are: senior-leader networks, teacher communities and the education press
• Turn wins into case studies and quotes that sales uses
• Diagnose funnel leaks, test fixes and use AI to move from idea to live faster

Required profile

• Evidence of owning pipeline or revenue in B2B marketing, with results and thinking valued over years of experience
• Experience running customer or prospect research and changing plans as a result
• Ability to explain clearly why a campaign was chosen and what it is expected to move
• Hands-on experience driving leads through events, outbound or account-based campaigns and multi-channel work
• Early-stage go-to-market experience, ideally in a team of about 20 to 50 people
• Strong signals: UK education sector experience and PR or earned media experience

Required skills

• Hands-on email marketing, automation and nurture
• Data-driven approach to diagnosing funnel leaks
• Hands-on use of AI tools for research, analysis and day-to-day work

What we offer

• Salary of GBP 45,000-60,000 depending on experience
• Share options and private healthcare including dental and mental health support, plus gym discounts
• An annual personal-development allowance
• Flexible working around the in-office requirement
• Team socials, 25 days' annual leave plus bank holidays

Applications are submitted through the recruiter, EQL Tech, with a CV and answers to short questions; the process includes a video discussion, a task and presentation, and a values interview with the CEO.