Global Demand Generation Manager, Growth

About the role

Expereo, a global provider of managed internet, SD-WAN/SASE and cloud connectivity solutions, is looking for a proactive, results-driven Demand Generation Manager in London. The role turns marketing strategy into integrated campaigns that create demand and qualified pipeline, engages the right audiences and delivers measurable commercial impact. It is hands-on, from campaign concept and audience strategy through activation across paid, digital, ABM and other channels, to measuring pipeline impact and scaling with AI and automation.

Key responsibilities

• Own and deliver demand generation programmes that create qualified opportunities and pipeline, working closely with Sales
• Track and report campaign contribution through the funnel, from engagement to pipeline and revenue
• Develop and deliver integrated, multi-channel campaigns (digital, paid, content, social, events, ABM) with clear objectives, audiences, messaging and channel plans
• Manage campaign calendars, timelines, budgets and delivery, coordinating with internal teams and external agencies
• Drive growth by optimising campaigns and channels, testing new approaches and scaling what works
• Produce regular performance reporting with results, insights and recommended actions
• Use AI tools across the campaign lifecycle, from research and audience insight to content creation, personalisation and performance analysis
• Develop targeted ABM programmes for priority accounts in partnership with Sales

Required profile

• Experience in a B2B technology, SaaS or similarly complex commercial environment
• Proven understanding of demand generation, paid media, digital marketing and/or ABM
• Commercial mindset with a track record of linking marketing activity to pipeline and revenue
• Strong analytical skills and experience working cross-functionally with Sales and other stakeholders
• Project management skills, comfort with both strategy and hands-on detail, and strong communication and influencing skills

Required skills

• Expert-level, hands-on HubSpot experience (Marketing Hub, ideally Sales Hub), with a track record of driving and reporting on pipeline; HubSpot certifications desirable
• Demonstrable, practical use of AI tools in day-to-day marketing work

What we offer

• Pension plan
• Hybrid working
• 25 days holiday
• Company bonus