Digital Performance Coordinator

About the role

The University of Cambridge's Professional and Continuing Education (PACE) is looking for a Digital Performance Coordinator within its Growth Marketing team. The role manages day-to-day performance across paid and organic digital channels, including paid social, organic social, PPC, Google Ads and programmatic advertising, and supports full-funnel campaigns that drive engagement and conversion. It sits in the External Engagement Division and works with content, web and communications colleagues.

Key responsibilities

• Plan, deliver and optimise paid social campaigns across platforms, aligned to audience targeting and campaign priorities
• Support paid search and display campaigns, including audience targeting, ad creation, budget pacing and optimisation
• Monitor performance against metrics such as CPA, CTR, conversions and ROI, and implement improvements
• Manage organic social activity, including content scheduling, engagement and performance tracking
• Collaborate with content and web colleagues to develop performance-led creative assets
• Analyse campaign performance and give insights and recommendations
• Run A/B tests and explore new tools, formats and platform features, including AI-driven campaign solutions
• Ensure activity follows brand, accessibility and compliance standards, and work with external partners or agencies

Required profile

• Experience delivering and optimising digital marketing campaigns, especially paid social and PPC
• Strong understanding of audience segmentation and full-funnel digital marketing
• Ability to interpret data and present insights clearly
• Attention to detail in campaign setup and QA, and ability to manage several campaigns at once
• Proactive approach focused on testing, learning and continuous improvement
• Desirable: experience with AI-driven campaign tools (e.g. Meta Advantage+, Google PMax) and experience in higher education

Required skills

• Familiarity with Meta Ads Manager, LinkedIn Campaign Manager and Google Ads
• Use of reporting tools such as GA4

What we offer

• Salary of £33,951 to £39,906, starting at the entry point of the advertised band and rising annually
• Hybrid working, with the remote share discussed with the recruiting manager

Applications are made online through the university's recruitment system, quoting reference EA50199. Interviews are held on 18 November (online) and a second round on 25 November (in person); the closing date is 9 November 2026.