Director, European CRM & Segmentation

About the role

Condé Nast is hiring a Director, European CRM & Segmentation for its European Consumer Revenue team, based in the London office. The team drives direct-to-consumer revenue for brands such as Vogue, GQ, Glamour, Vanity Fair, Condé Nast Traveller, Architectural Digest, Tatler, House & Garden and World of Interiors, covering newsstands, subscriptions, memberships and consumer products. The role reports to the Executive Director, Consumer Revenue.

Key responsibilities

• Lead a data-driven customer engagement strategy across European markets for print and digital subscriptions, consumer products and editorial collaborations, with KPIs on engagement, churn, CLV, product sales, revenue and CRM/MarTech adoption (TD and Iterable)
• Set up and run a CDP (Treasure Data experience highly preferable), work with the Customer Data Platform team and Legal on data quality and GDPR compliance, and build micro-segments
• Design and launch personalised multi-channel campaigns (email, push) and automate them to improve acquisition, retention and lifetime value
• Work with the European Performance Marketing Director on end-to-end campaigns and establish a high-performing team culture
• Create test-and-learn programmes based on behavioural, demographic and value-based insights, and deliver the operations plan for best practice across markets
• Collaborate with local European marketing teams and global teams, and coach a team of three direct reports

Required profile

• 10+ years of experience in CRM management, CDP setup and optimisation, analytics platforms and CMS
• Hands-on experience in international or European markets, managing in-person and virtual teams
• Track record building a MarTech suite with automation, data integration and campaign management, including bespoke enhancements
• Proven results across channels such as subscriptions and digital, and strong leadership of at least two direct reports

Required skills

• CRM and CDP management (Treasure Data preferred)
• MarTech stack and multi-channel campaign management (email, web personalisation, SMS, in-app, social)
• GDPR compliance and data quality assurance

What we offer

• 25 days holiday plus bank holidays, with extra leave for moving house or volunteering
• Pension scheme, Bupa private healthcare, season ticket loans and eye tests
• Core hours, 10 remote days, Employee Assistance Programme, corporate gym membership and cycle to work scheme
• Dog-friendly office, magazine subscriptions and discounts
• Learning courses via the Condé Nast Learning Hub and employee resource groups