Marketing Manager – B2B Media & Events

About the role

An established B2B media and business intelligence company is looking for a Marketing Manager to support its portfolio of international events, research, digital content and subscription products. The role sits within a collaborative team and reports to the Head of Marketing. It suits an experienced B2B marketer or a Marketing Executive or Coordinator ready for the next step.

Key responsibilities

• Plan and deliver integrated marketing campaigns across products and events, from planning and scheduling through to delivery, reporting and optimisation.
• Manage campaign calendars, schedules and competing deadlines.
• Deliver lead generation activity aligned with commercial targets.
• Build and send email campaigns using HubSpot, including segmentation, data management and reporting.
• Write copy for emails, websites, social media and marketing materials, tailored to different professional audiences and channels.
• Collaborate with editorial, sales and events teams to coordinate activity.
• Manage and grow the company's LinkedIn presence.
• Maintain KPI dashboards and turn performance data into recommendations.
• Test and optimise campaigns to improve engagement, conversion and ROI.
• Use AI and automation to improve workflows and campaign performance.

Required profile

• Three years' experience managing B2B marketing campaigns from start to finish.
• Strong copywriting skills across email, content, social media and digital marketing.
• Commercial mindset, understanding of lead generation and campaign ROI.
• Confidence managing multiple projects independently and strong attention to detail.
• Excellent communication and stakeholder management skills.
• Understanding of GDPR and B2B marketing best practice.

Required skills

• Experience using HubSpot or a comparable CRM and email marketing platform.
• Familiarity with Excel, Canva and Adobe Photoshop, or the ability to learn quickly.
• Confidence adopting new technology, including AI and automation.

What we offer

• Salary of 38,000 to 45,000 pounds per year, depending on experience.
• Private medical insurance and pension contributions.
• 25 days' annual leave plus bank holidays, increasing with service, plus a day off for your birthday.
• Training and development opportunities, cycle-to-work scheme and weekly office fruit delivery.
• Company social events, including summer and Christmas celebrations.

The working pattern is hybrid, with three days in the office including Wednesdays. Applicants need the right to work in the UK; no travel is required. The interview process starts with a 15-minute Teams conversation, followed by an in-person interview in London after a written task.