Marketing Director - Digital Medical Education

About the role

TeachMeSeries Limited is a fast-growing edtech company with a portfolio of medical education platforms supporting medical schools, training bodies and students. As its hands-on, commercially minded Marketing Director, you will lead marketing efforts and report directly to the CEO. There is no dedicated marketing team yet, so you will build the strategy, function and capabilities from day one to scale customer acquisition and revenue. The role combines strategic thinking with hands-on execution, and you will eventually hire and lead a marketing team.

Key responsibilities

• Develop and deliver the overall marketing strategy, identify customer segments in the UK, USA and international markets, create an annual marketing plan and budget, and set and report on KPIs.
• Manage paid customer acquisition, build and optimise acquisition funnels, test creative and advertising messaging, and measure CAC, ROAS, LTV and payback periods.
• Define a brand position and content and communications strategy, ensure consistent messaging across advertising, the website, email and social channels, and explore partnerships, influencers and professional communities.
• Work with the CRO specialist to improve landing-page performance and subscription conversion, develop email marketing, automation and remarketing programmes, and improve onboarding and retention while reducing cancellations.

Required profile

• 7+ years of marketing experience, including senior leadership responsibility.
• Track record of growing digital or subscription businesses with recurring revenue.
• Experience developing and optimising digital marketing funnels and working with international markets.
• Ability to work independently and execute campaigns hands-on; excellent written and spoken English.
• Desirable: EdTech or online education, healthcare, medical technology or medical publishing experience, and remote work with international businesses.

Required skills

• Strong understanding of CAC, LTV, ROAS, conversion and subscription economics.
• Digital marketing funnel development and paid acquisition.

What we offer

• A competitive base salary tailored to experience and location.
• Fully remote work, with some travel for in-person meetings.
• 25 days of holiday.
• An annual performance bonus.

To apply, send your CV and a short summary of how your skills and experience fit the role.