Seller Incubation Account Strategist – UK E‑Commerce

About the role

The UK Merchant Acquisition and Incubation (MAI) team drives the onboarding and growth of new sellers on TikTok Shop. As an Account Strategist you will own the incubation of high‑potential SMB sellers, guiding them from initial onboarding through to measurable business milestones.

Key responsibilities

• Identify growth paths for SMB sellers and deliver tailored, high‑touch diagnostics to uncover pain points and opportunities.
• Manage mass account activities via communication channels such as Lark groups and instant messaging, including forecasting, troubleshooting, education and program roll‑outs.
• Design, launch and own end‑to‑end incubation programs (e.g., matchmaking events, live webinars), handling proposal development, planning, execution, performance tracking and impact evaluation.
• Collaborate with category, operations and product teams to unlock growth levers and ensure seller success.
• Monitor key performance metrics and provide actionable insights to improve seller performance and program effectiveness.

Required profile

• Bachelor’s degree or higher.
• At least 1 year of experience in business development, sales or account management; preferably over 2 years with project management exposure.
• Strong strategic thinking, business acumen and analytical ability to translate data into growth plans.
• Excellent communication and relationship‑building skills, with a proven track record of end‑to‑end project ownership.
• Fluent written and spoken English.

Required skills

• Proficiency with Lark (messaging and collaboration platform).