Activation Marketing Manager

About the role

The Growth Foundation is working with a growing specialist marketing agency that partners with beauty, hair and wellness brands. It is looking for an Activation Marketing Manager to take a hands-on role delivering client projects across brand and product launches, retail activations, events, partnerships, digital, social and content. The role suits someone who enjoys the delivery side of marketing: turning a brief into a clear plan and making sure everything comes together.

Key responsibilities

• Plan and deliver integrated marketing activations across multiple client projects
• Manage campaigns across brand and product launches, events, partnerships, retail, digital, social, content and experiential
• Turn client briefs, audience insight and commercial priorities into clear activation plans
• Own projects from initial brief and creative development through to delivery and evaluation
• Create campaign briefs, timelines, budgets, channel plans and measures of success
• Work closely with clients, internal teams, agencies, suppliers and external partners
• Coordinate events, brand experiences, sponsorships and partnership activity where relevant
• Ensure delivered work matches each client's brand positioning, tone of voice and visual identity
• Monitor campaign performance and use data, customer feedback and insight to improve future activity
• Manage budgets, purchase orders, invoices and supplier relationships
• Support the development of marketing content, collateral and communications
• Present campaign plans, progress and results to senior stakeholders

Required profile

• Experience in activation, brand, campaign, experiential or integrated marketing, managing campaigns from brief to delivery
• Experience delivering multi-channel marketing campaigns
• Experience managing agencies, suppliers, partners and cross-functional teams
• Good understanding of customer engagement, brand experience and the marketing funnel
• Commercial awareness and experience managing campaign budgets
• Ability to manage multiple projects, priorities and deadlines in a fast-paced environment

Required skills

• Strong project management and organisational skills
• Confidence using data and insight to measure campaign performance
• Strong communication and presentation skills
• Understanding of digital marketing, social media and customer communications
• Experience using marketing, project management and reporting tools is beneficial

Location: London, hybrid. Employment type: full-time. Only candidates selected for interview will be contacted.