Digital Marketing Executive

About the role

Energy Saving Trust is looking for a Digital Marketing Executive to help grow the reach, visibility and impact of its digital channels. Working closely with the Digital Marketing Manager, you will support the delivery of the digital marketing strategy, improving website performance, growing the email programme, delivering paid advertising campaigns and strengthening search engine and AI optimisation. The role is based in London and is fixed term until 30 September 2027, with pay of up to £30,000 per annum depending on experience.

Key responsibilities

• Support the delivery of the digital marketing strategy and key performance indicators.
• Set up, monitor and optimise paid advertising campaigns on platforms such as Meta and LinkedIn.
• Support SEO and AI optimisation across the website and digital channels.
• Deliver and improve the email marketing programme, including testing, performance evaluation and customer journey optimisation.
• Monitor website and campaign performance with analytics tools and turn data into clear insights and recommendations.
• Maintain and develop Power BI dashboards for reporting and decision-making.
• Work with agencies and freelancers to deliver effective digital marketing activity.
• Share digital marketing knowledge and trends with colleagues, and act as a brand guardian for digital assets.

Required profile

• Experience in a digital marketing, communications or marketing team.
• In-house experience creating and optimising paid advertising campaigns.
• Experience creating and managing email campaigns with an email marketing platform.
• Understanding of SEO and AI optimisation principles.
• Strong analytical, communication and organisational skills, able to manage multiple priorities.

Required skills

• Digital tracking and analytics tools such as Google Tag Manager, Google Analytics 4, Looker Studio and Microsoft Clarity.
• Interpreting performance data and turning insights into practical recommendations.

What we offer

• Flexibility in how and where you work, with most roles able to be done remotely.
• 25 days holiday plus bank holidays and extra Christmas leave.
• Pension and life assurance, enhanced family leave and green travel perks.
• Professional development support and a yearly wellbeing allowance.

Applicants should submit an anonymised CV and cover letter through the application form; applications without a cover letter may be rejected.