Director, EMEA Brand Strategy

About the role

The Director of Brand Strategy leads the development, direction and execution of regional brand strategy for the EMEA region, ensuring the brand's purpose, customer priorities and commercial objectives are delivered consistently. The role reports to the VP Marketing EMEA, partners closely with the Global Home Office and operates with a high degree of independence. It is based at the EMEA Home Office in London.

Key responsibilities

• Optimise global messaging and strategy for the EMEA customer, centred on the UK, Germany and the Middle East, and craft launch plans for new entry markets such as France
• Lead the regional Strategy & Experience Sprint processes, adapting content and timing to local customer, cultural and product nuances
• Build and supervise a team of four brand associates (three direct reports) and oversee execution across influencers, activations and events, audience strategy and customer experience
• Work with EMEA teams (Product, Planning, Promotions, Customer Insight, Finance) to identify regional products, seasonal trends and customer insights
• Ensure compliance of regional contracts and activations with Global teams such as Procurement and Legal, and manage relationships with external regional partners
• Own analytics on the success and ROI of regional marketing initiatives and use results to update strategy
• Provide regular business updates to EMEA leadership and monthly to the Global Home Office
• Travel to Columbus, Ohio for Global meetings and travel within EMEA to activate the brands locally
• Oversee a substantial marketing spend, adjusting it with Finance as budgets change

Required profile

• Strong academic credentials in Marketing Strategy or equivalent
• At least 10 years of retail or related industry experience
• Track record of brand market penetration and/or product sales growth
• Experience managing teams and fluency in English
• Ability to travel frequently within Europe

Required skills

• Proven ability to use customer research to develop and execute brand strategy
• Familiarity with media, experiential and performance marketing
• Critical thinking and analytical ability

What we offer

• Incentive bonus program and 401(k) savings plan with company match
• Medical, dental and vision insurance, life and disability insurance
• Paid parental and adoption leave, caregiver leave, paid time off and one paid volunteer day per year
• Merchandise discount, work-from-anywhere days and weeks, and seven wellness half-days per year
• Headspace access, Associate Resource Groups and promotion from within