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Director, European Performance & Growth

condenast · The Adelphi

New
Senior 🇬🇧 English
Performance marketing Paid media Conversion rate optimisation

Job description

About the role

Condé Nast, a global media publisher with brands such as Vogue, GQ, Glamour, Vanity Fair, Wired, House & Garden and Tatler, is hiring a Director, European Performance & Growth for its European Consumer Revenue team. Based in the London office, you will lead the end-to-end media strategy and execution across Europe to drive direct-to-consumer revenue (newsstand and subscription sales, memberships, consumer products and new DTC propositions), reporting to the Executive Director, Consumer Revenue.

Key responsibilities

  • Run multi-channel campaigns across search, social, display, shopping and programmatic channels, including influencer marketing, with KPIs on new subscribers, product sales, CPA, engagement, conversion rate, CLV, revenue and margin.
  • Maximise a substantial marketing budget and build relationships with Meta, Google, TikTok and DSP agencies; forecast campaign performance accurately.
  • Work with European analysts to monitor and optimise KPIs, focusing on incrementality, and manage conversion rate optimisation, A/B and multivariate testing.
  • Define measure frameworks and attribution models, and help shape pricing and offer strategy with the CRM & Segmentation Director.
  • Lead the project management of Vogue's beauty advent calendar and other beauty boxes, from procurement to distribution.
  • Develop scalable creative assets with designers and work with global teams to implement best practice across Europe.
  • Coach and develop a team of three direct reports, including a designer, and lead a larger cross-functional marketing squad.

Required profile

  • 10+ years of experience in DTC performance marketing.
  • Proven track record of strong ROI across channels such as subscriptions and digital.
  • Experience working across countries, with cross-cultural collaboration and international stakeholder management.
  • Team leadership experience managing at least two direct reports and cross-functional teams.
  • Strong commercial acumen, strategic thinking and ability to present to senior stakeholders.

Required skills

  • Expertise in paid media and performance marketing.
  • Marketing technology and data-driven optimisation of campaigns.
  • Customer loyalty and retention strategies.

Candidates apply by uploading a CV and cover letter or portfolio via the application form.

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Source : ats:workday

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Published 3 hours ago

Expires 1 month from now

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condenast

The Adelphi