Marketing Manager - Drinks Brand

About the role

The Advocate Group is recruiting a Marketing Manager for a globally recognised drinks business, in partnership with one of its flagship brands. This is a genuine brand-building role with ownership across strategy, communications and portfolio development, based in London on a hybrid basis. The salary is market related.

Key responsibilities

• Define the brand's medium and long-term growth strategy, identifying new ways to recruit consumers and drive penetration.
• Shape the future portfolio, leading innovation and renovation from idea to execution and sustained growth.
• Develop culturally relevant communications that strengthen brand equity and differentiate the brand.
• Own brand performance, turning consumer, market and commercial insight into actions that accelerate growth.
• Work cross-functionally with Commercial, Category, Insights, RGM, Finance, Supply Chain and agency partners.
• Lead and develop a Brand Manager while staying hands-on in a fast-moving, lean team.
• Partner with senior leadership and influence decisions to keep the brand moving forward.

Required profile

• Proven brand marketing experience within FMCG, with a strong track record of building brands.
• Creative and commercially minded, with a focus on driving growth.
• Experience across integrated campaigns, communications and/or innovation.
• Confident influencing senior stakeholders and challenging thinking.
• Comfortable working hands-on in a fast-paced, entrepreneurial environment.