Senior Global Brand Manager

About the role

A premium beauty and lifestyle brand, which is already established in the UK and US and planning to expand into new markets, is looking for a Senior Brand Manager to shape its global brand strategy. The role balances a consistent brand identity with campaigns that connect across cultures and markets. It is a hybrid position with 2 out of 3 days in the London HQ.

Key responsibilities

• Develop and implement global brand guidelines so positioning, visual identity, tone of voice and customer experience stay consistent across international markets.
• Work with global and local marketing teams to make sure brand standards are understood and delivered.
• Establish brand frameworks, creative toolkits and approval processes that let local markets run their own campaigns while keeping a consistent global identity.
• Adapt brand messaging and creative to different cultures and consumer behaviours without compromising the core brand positioning.
• Manage the day-to-day relationship with external creative agencies, including briefs, creative development, feedback, approvals and delivery.
• Lead the development and execution of integrated brand campaigns, supporting international expansion and new market launches.
• Work with Digital, Social, PR and Commercial teams to keep the brand consistent across all customer touchpoints.
• Support international partners and franchise teams with local marketing initiatives, campaigns and brand activations.
• Use customer insights, market research and brand performance data to spot opportunities and support commercial growth.

Required profile

• Experience in an established global brand, with direct involvement in managing brand positioning and consistency across multiple international markets.
• Proven experience collaborating with marketing teams across different countries.
• Hands-on experience developing, implementing or managing global brand guidelines, frameworks and creative toolkits.
• Strong understanding of adapting brand positioning, messaging and campaigns to different cultures while protecting the core identity.
• Demonstrable experience directly managing external creative agencies, from briefing and creative direction through to feedback, approvals and delivery.
• Strong stakeholder management skills, excellent creative judgement and the confidence to influence teams across markets.

The recruiter is particularly interested in candidates from premium beauty, luxury, lifestyle or retail brands with genuine international brand management experience. Applications are made through the online application form; if no response is received within two weeks, the application is likely not shortlisted.