Senior Marketing Manager - Financial Lines

About the role

Howden, a global insurance group, is looking for an experienced, creative and commercially minded Senior Marketing Manager to drive the growth of its Financial Institutions and Directors & Officers (D&O) practices. You will shape strategic marketing and communications programmes, act as a trusted adviser to senior stakeholders and lead and develop a team of two marketing professionals. The role is predominantly office-based (at least three days a week) with regular flexibility to work from home.

Key responsibilities

• Shape and deliver the marketing strategy for the Financial Institutions and D&O practices in partnership with business leadership.
• Act as a strategic marketing adviser, translating commercial priorities into high-impact activity.
• Create value propositions, thought leadership and market-facing communications.
• Lead integrated, multi-channel campaigns across digital, social media, email, events, PR and content marketing.
• Craft internal and external communications with a consistent brand voice.
• Work with subject matter experts to turn insight into content that strengthens market positioning.
• Lead, coach and develop a team of two.
• Connect with the wider Specialty marketing team and international network.
• Manage budgets, project plans and timelines, and use performance insight to improve effectiveness.

Required profile

• Significant marketing experience in a similar B2B professional services, financial services or insurance environment.
• Experience leading and developing team members.
• Experience working within, or marketing to, financial institutions is highly advantageous (e.g. asset management, private equity, banks & wealth, fintech).
• Experience delivering global or international campaigns is desirable.

Required skills

• Strong writing, presentation and communication skills.
• Project management, organisation and attention to detail.
• Ability to manage multiple priorities in a fast-paced environment.
• Confident across a broad marketing mix: content, digital, events, social media and PR.

What we offer

• A permanent position.
• Regular training, coaching and 1-1s, plus team socials.
• Flexible working arrangements, including hybrid working, where possible.