Director, Social (Brand & Growth)

About the role

FlightStory, a media and investment company that scales creator-led media, ventures and communities, is hiring a Director, Social (Brand & Growth) in London, reporting to the Head of Guest Booking. The role runs short-form content across the company's creator IP and its signed creator roster, treating it as a business line with its own plan, number and standard.

Key responsibilities

• Set the strategy and business plan for short form across IP and the signed creator roster, and bring audience and commercial evidence into slate and commissioning decisions.
• Own the identity of each brand in vertical: look, sound and behaviour, plus repeatable formats and characters.
• Spot formats with potential, prototype them, build evidence and take the strongest to production or market.
• Lead revenue: forecast, report and pitch, and build formats designed to be ad-funded, sponsored or licensed.
• Own the production line end to end, with a documented playbook for launching new creator social presences and regular testing.
• Hold senior platform relationships at TikTok, Meta and YouTube, and build a management layer beneath you.
• Manage the signed roster of external creators: onboarding, creator-facing reporting on growth and revenue, and renewals.

Required profile

• Experience building recognisable short-form identities and formats.
• Has carried a revenue number in social and understands platform monetisation at scale.
• Senior relationships at TikTok, Meta and YouTube, and a track record of turning them into advantage.
• Ability to hire above your level, build a management layer and promote from within.
• Director-level presence, able to set direction and hold a standard in a room of senior operators.