Product Marketing Manager

About the role

Are you a commercially minded marketer who enjoys turning products into campaigns that actually drive interest, enquiries and sales? We’re recruiting a hands‑on Product Marketing Manager for an established, growing business with a broad product range and ambitious plans.

Key responsibilities

• Build and deliver product marketing plans around launches, priority categories and commercial goals.
• Translate product features and technical detail into compelling, customer‑friendly reasons to buy.
• Own product positioning, messaging and value propositions for key audiences.
• Plan traditional, sales‑led marketing campaigns across email, direct mail, print, trade press, events and partnerships.
• Create sales collateral such as brochures, product sheets, presentations, case studies and tender content.
• Support product launches, ensuring messaging, materials and go‑to‑market activities are ready.
• Manage the PIM system, keeping product content, imagery and information accurate and consistent.
• Work closely with sales to understand customer objections, market opportunities and competitor activity.
• Manage external agencies, designers, suppliers and printers to deliver high‑quality campaigns and materials.
• Track campaign performance, lead volumes and ROI to shape future activity.
• Own the marketing calendar across product campaigns, launches, seasonal activity and events.

Required profile

• Currently working in a Product Marketing Manager, Marketing Manager, Product Manager or commercially focused B2B marketing role.
• Confident handling tangible or technical products, simplifying complex information and giving customers a clear reason to care.
• Enjoys close collaboration with sales, possesses strong commercial instinct and is comfortable digging into detail while bringing fresh ideas.
• Experience in product‑led manufacturing, trade, industrial, construction or similar environments is useful, though mindset and impact are paramount.