Web Marketing Manager

About the role

As Head of Web at Chip, you will own the website as a growth channel, driving traffic, conversions and hand‑offs into the app and CRM. Reporting to the SVP Marketing, you will lead a small team within an AI‑first marketing function and work closely with Growth, Brand, Product, Engineering and Compliance.

Key responsibilities

• Set website strategy and roadmap, owning targets for organic traffic, sign‑ups and cost per acquired member.
• Lead and develop a team of two, prioritising work and fostering skill growth.
• Drive SEO and GEO initiatives to rank in Google and AI search assistants.
• Run continuous conversion optimisation across landing, product and sign‑up pages.
• Maintain site performance, accessibility and technical health (Core Web Vitals, structured data, analytics).
• Integrate web data into Braze for end‑to‑end CRM flows.
• Collaborate with paid growth, brand, and compliance to ensure fast, compliant testing cycles.
• Leverage AI tools to accelerate page creation, testing and content generation.

Required profile

• Proven track record leading web, SEO or growth for a consumer digital business with measurable results.
• Experience managing or a strong appetite to develop people.
• Deep SEO knowledge (technical, content, GEO) and a clear view of search evolution.
• Hands‑on CRO experience designing, running and analysing experiments.
• Growth‑marketing instincts with fluency in funnels, attribution, CAC and LTV.
• Ability to align product, engineering and compliance around web initiatives.

Required skills

• SEO (technical and content)
• CRO (experiment design and analysis)
• GA4, BigQuery, Looker (SQL a plus)
• Braze or similar CRM platform
• Webflow
• Understanding of FCA financial promotion rules (nice to have)

What we offer

• £65,000 per annum salary plus discretionary performance‑related bonus
• Workplace pension (5% employer contribution up to £50,000)
• Private medical insurance
• Employee Assistance Programme
• Cycle‑to‑work scheme, season ticket loan
• Free ChipX subscription for UK employees
• 28 days holiday plus bank holidays and extra days around Christmas
• Annual training budget, Chip Fitness Benefit, company laptop
• Hybrid working (Monday‑Thursday 9‑6, Friday 8‑4)