Head of Growth - B2B eCommerce Technology

About the role

An ambitious technology business serving the eCommerce market is looking for a commercially minded, highly analytical Head of Growth. You will own B2B growth, turning insight, experimentation and paid acquisition into qualified pipeline and paying business customers. The role reports directly to the founder and is a senior individual contributor, not focused on managing a team. It is full time, based in London, with a salary of £90,000 to £110,000 per year.

Key responsibilities

• Build a B2B demand-generation strategy linking marketing investment to qualified opportunities and customer acquisition.
• Manage paid campaigns across LinkedIn, Meta and emerging channels, testing audiences, messaging and creative.
• Analyse the acquisition funnel, including conversion rates, cost per sales-qualified lead and the speed of opportunity progression.
• Translate performance data into budget allocation, campaign priorities and further experimentation.
• Develop content such as customer stories and industry insights that help business buyers understand the product's value.
• Refine positioning and messaging for eCommerce decision-makers, and improve search visibility, landing pages and website conversion.
• Establish reporting that shows what generates pipeline and customers, not just activity or engagement.

Required profile

• Experience leading growth or demand generation in a scaling B2B business with measurable customer acquisition results.
• Data-led approach able to turn findings into practical commercial decisions.
• Track record of structured experimentation: hypotheses, tests and applied learning.
• Hands-on paid acquisition experience, with an understanding of how content, positioning and conversion work together.
• Confidence explaining which metrics matter and where investment should go.
• Ability to balance long-term strategy with the pace of a growing business.
• Strong communication skills and confidence working directly with a founder.
• Understanding of eCommerce businesses and how to engage buyers of technology and marketing solutions.