Senior Marketing Insight and Measurement Manager

About the role

Barclays is looking for a Senior Marketing Insight and Measurement Manager within its Planning and Operations team in the UK. The role leads the measurement strategy, approach and reporting across a balanced scorecard covering brand, marketing and design measures. It suits a commercially driven professional who understands measurement best practice and can turn data into insight and action, influencing stakeholders across functions.

Key responsibilities

• Develop and implement marketing strategies that promote the bank's brand, products and services across markets, aligned with business objectives and informed by market research, customer needs and competition.
• Collaborate with product development, sales and other departments to align marketing efforts with business goals.
• Create targeted content for print, media and related channels, where needed.
• Analyse data to optimise marketing strategies and use analytics tools to measure and report campaign performance.
• Manage the marketing budget, allocating resources to maximise ROI.
• Work closely with the Decision Intelligence team to evaluate marketing effectiveness and understand performance drivers.
• Build a feedback loop between strategy, planning, operations, CX design, campaigns, agencies and measurement, and translate customer and market understanding into actionable strategies.

Required profile

• Proven knowledge of Media/Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) or Econometrics Modelling.
• Excellent analytical skills, able to interpret complex data and present insights clearly to stakeholders.
• Experience collaborating with Decision Intelligence teams and applying insights to strategy.
• Solid understanding of the marketing landscape from experience in a marketing function.
• Skilled in managing relationships with external agencies and engaging with senior stakeholders.
• Highly valued: experience in financial services.

Required skills

• Proficiency in Excel, able to manage and analyse large data sets.
• Knowledge of MMM, MTA and econometrics modelling.