Senior Product Marketer – B2B SaaS

About the role

We are looking for an experienced Senior Product Marketer to own and execute the product marketing and visibility strategy for a growing B2B SaaS platform. This hands‑on, independent role covers email marketing, social content, influencer partnerships, product launches and brand visibility.

Key responsibilities

• Own product marketing strategy and execution across key channels.
• Plan and run lifecycle, launch, re‑engagement, upsell and retention email campaigns.
• Build and manage influencer and creator partnerships.
• Create and publish social media content on LinkedIn, X and other platforms.
• Transform product features into compelling launch campaigns and stories.
• Develop strategies to boost product awareness, engagement and market visibility.
• Monitor performance and continuously optimise marketing activities.
• Collaborate independently with product and leadership teams.

Required profile

• 5+ years of product marketing experience, preferably in B2B SaaS.
• Strong hands‑on experience with email and lifecycle marketing.
• Proven track record building influencer or creator partnerships for tech brands.
• Excellent content writing, messaging, positioning and storytelling skills.
• Deep understanding of social media and product‑launch campaigns.
• Comfortable working independently in a fast‑moving startup environment.
• Ability to work effectively within the UK time zone.

Required skills

• Email marketing
• Lifecycle marketing
• Influencer partnership management
• Social media content creation (LinkedIn, X)