Senior Product Marketer

About the role

We are seeking an experienced Senior Product Marketer to lead the product marketing and visibility strategy for a fast‑growing B2B SaaS platform. This remote, hands‑on role will own email, social, influencer, launch and brand initiatives while working closely with product and leadership teams.

Key responsibilities

• Own and execute product marketing strategy across email, social, influencer and launch channels.
• Plan and run lifecycle, product launch, re‑engagement, upsell and retention email campaigns.
• Build and manage influencer and creator partnerships to amplify reach.
• Develop and publish social media content on LinkedIn, X and other relevant platforms.
• Translate product features into compelling launch stories and campaigns.
• Monitor performance metrics and continuously optimise marketing activities.

Required profile

• 5+ years of product marketing experience, preferably in B2B SaaS.
• Proven hands‑on expertise in email and lifecycle marketing.
• Experience creating influencer or creator partnerships for tech brands.
• Strong writing, messaging, positioning and storytelling abilities.
• Comfortable working independently in a fast‑moving, remote environment.
• Availability to work within UK time zones.

Required skills

• Email and lifecycle marketing
• Influencer/creator partnership management
• Social media content creation and scheduling
• Product launch campaign development