YouTube Channel Manager

About the role

JD is looking for a YouTube Channel Manager based in Bury to manage the strategy for JD's YouTube channel, which may involve working alongside and managing an external agency. The role works closely with the Talent, Social, Campaign and Loyalty teams so that the channel fits JD's wider digital landscape with commerciality at the forefront. It reports to the Head of Influencer, Social and YouTube and may involve direct line management of a supporting team.

Key responsibilities

• Manage and drive the YouTube channel strategy with the Head of Influencer, Social and YouTube and their internal and external support networks, aiming to grow brand awareness, engagement, subscriptions and traffic.
• Monitor channel and video performance using YouTube Analytics and other tools, and manage external agencies, keeping KPIs and deadlines on track.
• Plan and schedule content for a consistent, commercially driven stream, and manage uploads end to end, including titles, tags, descriptions and thumbnails, with testing and optimisation.
• Manage the community by having the YouTube team monitor and engage with viewers and respond to comments.
• Line manage all members of the YouTube team and oversee the production, planning and execution of YouTube shoots.
• Work with wider teams to run effective commercial YouTube campaigns, and use project learnings to improve future work.
• Attend events and shoots in and outside the UK where required.

Required profile

• At least 3 years of experience in an e-commerce environment, with both managerial and YouTube marketing experience.
• Proven experience managing individuals or a team, and proven experience managing agencies.
• Strong project management, organisation and attention to detail, with good communication skills.
• Experience working with influencers is preferred.

Required skills

• Knowledge of the JD brand and its existing social channels, with a strong understanding of YouTube.
• Data-driven approach to reporting and awareness of influencer analytics trends.
• Use of Excel, Google Analytics and other influencer reporting platforms.
• Good knowledge of Instagram and TikTok is preferred.