Senior Product Marketer – B2B SaaS

About the role

We are seeking an experienced Senior Product Marketer to lead the product marketing and visibility strategy for a fast‑growing B2B SaaS platform. The role is fully remote and operates within the UK time zone, offering the chance to shape lifecycle, launch and brand initiatives independently.

Key responsibilities

• Own and execute product marketing strategy across email, social, influencer and launch channels.
• Plan, create and optimise lifecycle, product launch, re‑engagement, upsell and retention email campaigns.
• Build and manage influencer and creator partnerships to amplify SaaS brand reach.
• Develop and publish social media content on LinkedIn, X and other relevant platforms, maintaining brand voice.
• Translate product features and updates into compelling launch stories and campaigns.
• Monitor performance metrics and continuously improve marketing activities.
• Collaborate independently with product and leadership teams to drive initiatives.

Required profile

• 5+ years of product marketing experience, preferably in B2B SaaS.
• Hands‑on expertise in email and lifecycle marketing.
• Proven track record building influencer or creator partnerships for tech brands.
• Excellent writing, messaging, positioning and storytelling abilities.
• Strong understanding of social media and product‑launch campaigns.
• Comfortable working independently in a fast‑moving startup environment.
• Availability to work within UK business hours.