Business Development Executive – Drinks Brands

About the role

Represent market‑leading drinks brands such as Smirnoff, Guinness and Gordon’s for Diageo in the off‑trade retail sector. You will work from Birmingham covering a wide territory and build relationships with key grocery multiples.

Key responsibilities

• Visit off‑trade multiple retailers (ASDA, Tesco, Sainsbury's, Morrisons) face‑to‑face across the assigned territory.
• Advise store stakeholders on promotions, shelf space and displays to maximise sales of Diageo brands.
• Use provided data to monitor stock levels, resolve issues and report activity via tablet.
• Develop bespoke business plans using local market knowledge and make recommendations to store managers.

Required profile

• Full UK driving licence (essential).
• Tenacious, commercially minded and able to analyse in‑store data.
• Excellent relationship‑building skills with the ability to influence decision‑makers.
• Previous retail experience is ideal, but full training will be provided.

What we offer

• Salary up to £28,500 per annum plus up to £3,000 bonus.
• Company vehicle.
• Pension plan and 20‑25 days holiday (increasing with service).
• Life assurance, health‑care apps and inclusive workplace support.