Business Development Executive – Drinks Brands

About the role

Join CPM as a Business Development Executive representing Diageo’s leading drinks brands in the off‑trade retail sector. You will work across a wide territory in West Yorkshire, building relationships with key grocery multiples to maximise brand presence and sales.

Key responsibilities

• Visit off‑trade retailers such as ASDA, Tesco, Sainsbury’s and Morrisons to promote brands like Smirnoff, Guinness, Gordon’s and others.
• Use provided data to monitor stock levels, resolve issues and ensure agreed shelf space and promotional displays are in place.
• Develop bespoke business plans for each store, advise on promotions and report call outcomes via tablet.

Required profile

• Motivated sales professional with a tenacious, target‑driven attitude.
• Excellent relationship‑building skills and the ability to influence store decision‑makers.
• Full UK driving licence is essential.

Required skills

• Ability to analyse in‑store data to identify opportunities.
• Proficiency in using a tablet or mobile device for reporting.

What we offer

• Salary up to £28,500 per year plus a bonus of up to £3,000.
• Company vehicle and pension plan.
• 20 days holiday plus bank holidays, increasing with service.
• Life assurance, health‑support apps and inclusive workplace culture.