Lead Brand Rep - Covent Garden

About the role

Abercrombie & Fitch is looking for a Brand Representative Lead for its Covent Garden store in London. The role brings the store experience to life by engaging customers, representing the brand authentically and helping create a welcoming environment. The Lead drives sales and delivers a fast, easy store experience by anticipating customer needs and showcasing an individualized style, leading the Brand Representative team by example and coaching colleagues on day-to-day tasks and customer service when managers are unavailable.

Key responsibilities

• Provide warm, welcoming and attentive service, anticipate needs, initiate conversation naturally and offer product support and styling guidance across categories
• Maintain a clean, organized and visually consistent sales floor, including folding, hanging and sizing merchandise
• Process purchases, returns and exchanges accurately and efficiently at the cash wrap
• Support omni-channel orders such as Save the Sale, in-store pick-up and ship-from-store packaging

Required profile

• Ability to create a welcoming and inclusive customer experience
• Comfort working in a dynamic environment, balancing customer engagement with operational tasks
• Strong organizational skills and attention to detail
• Reliability and commitment to consistent attendance

Schedule

• Typically spread across 5 working days per week
• Most Saturdays and some Sundays, including peak holiday weeks

What we offer

• Merchandise discount
• Flexible schedule
• Opportunities for career advancement and training and development
• Opportunity to become a Brand Affiliate

Applicants may be asked to complete work visa formalities depending on the offer. The company is an equal opportunity employer.